My Robot Monkey provides digital marketing and SEO services to the Gold Coast, Brisbane and beyond. Contact us to enquire about what we can do to increase the organic presence of your website.
Part One:
Research & Campaign Set Up
- Full review of your organic position.
- Keyword Research.
- Recommendation of Keywords to target.
- Competitor Analysis.
- Identification of any potential barriers to success.
- Identification of gaps and opportunities in your niche.
- Creation of organic strategy.
Part Two:
Optimisation
- Minimum SEO engagement is 6 months.
- There are several SEO packages available to meet your needs.
- SEO essential for long term growth and online visibility and it is a slow process. It is important to stick with it for at least 6 months to start seeing the growth in your organic traffic and search presence.
- While your SEO presence is increasing you can supplement your traffic with the instant results delivered by PPC campaigns through google ads and social ads like facebook.
- This is called an integrated approach and is highly recommended.
Part Three:
Progress & Strategy
- At the end of the initial 6 month period, we will conduct a full account review and evaluate results and progress.
- Organic position progress.
- Additional Keywords to add • Competitor tracking and position review.
- Fresh approaches to gaps and opportunities in your niche.
- Expansion of organic strategy, new tactics for the next 6 months.
- There is no additional cost for part three it is included when you roll on the SEO campaign for another 6 months.
Everyone needs SEO: If you want your business to BE found and then if you want to STAY found!
On Page Optimisation
On page optimisation is where we work on your website itself to improve the attractiveness of the website to search engines. This includes things such as optimising all metadata, meta tags, meta descriptions and focus keywords, improving site speed, making sure the website is secure with SSL, ensuring there is a good ratio of keywords and semantic keywords in the content on your pages, increasing the depth and breadth of your website content, checking and implementing 301 redirects, optimising and checking all settings and coding are optimised i.e. data compression, image alt tags, sitemap submission, robots.txt, favicon and google analytics and search console linking.
Link building / Off Page Optimisation
Off page optimisation commonly consists of link building. This takes places via a range of different google approved techniques such as public relations releases, quality content, guest blogging, directory submission and link asset creation to name a few. Each link back to your website from another website is like a ‘vote’ from the world wide web that your website is worthwhile visiting. Essentially the more ‘votes’ you have the more value that search engines such as google will place on your website and the higher up in the search results you will appear. However, there are other things taken into account too of course such as your on page optimisation and website traffic as well as the topic congruency between your website and the websites that are linking to you as well as, very importantly, the quality of the websites that are linking to you. Our link building is of a high standard and we constantly monitor your link profile to keep your website safe while increasing your value in the eyes of the search engines.
Local SEO
Local SEO is all about targeting a specific local audience. You don’t want to be wasting time, money and effort to have your online store show up in search results for people in England if you only ship your products within Australia, or be visible in search results for Melbourne if your office or shop is located in Brisbane. For example, if you have a physical store which sells shoes on the Gold Coast then it is imperative that when a potential customer types a term like “Shoe Shop Gold Coast” into google that your website and store details will show up. We can help you do that. If you are at all constrained by location then you absolutely need Local SEO to ensure that you are visible to people in your target areas.
