yourself
make
visible

google search engine marketing

What is Search Engine Marketing?

Experts in Google SEM! Search Engine Marketing (SEM) is the process of gaining traffic to your website from paid ads that show up in searches through search engines such as Google.
This means that when a potential client or customer types in a search for something that you provide then your website will come up as an option, ideally you want to be one of the first 5 options on page one of the search results.

For further explanation and some great tips click here to go to our blog.

Why use search engine marketing?

  • Increase your online visibility
  • Increase traffic to your website
  • Boost your site’s productivity
  • Increase your return on investment (ROI)
  • Convert clicks into sales
  • Thorough analysis and reporting

Account management

My Robot Monkey will save you time and effort by organizing and managing your accounts all the way through including setting up the initial account if you don’t already have one. You will have full access and control of the account and will be able to view and track all activities in live time.

Competitor and niche analysis

We understand the need to direct focus into your specific niche and so with a thorough analysis of your compeitors and their online activities we can locate gaps and focus on areas that work best for you in order to get the best return on investment.

Creation of targeted ads

Our SEM experts and design team work together to create a variety of ads to suit your needs from text based to various creative image based. We will make sure your ads are powerful, exciting and convincing to acquire a great click through rate.

Keyword bidding system

The keyword bidding system is an intricate tool which is best utilized through manual bidding this allows us to adjust each keyword to give more control and finesse, ultimately meaning you get the most out of your budget.

Accurate and relevant landing pages

My Robot Monkey will take the time to match your ads to the most relevant landing pages for high conversion rates and check that your links are clear and correct.

Ongoing reporting and adjustment

For a truly successful SEM campaign, constant adjustment and ongoing management is key. We will constantly analyse and optimize your ads providing you with up to date analytical reports on how your accounts are performing.

Keyword strategy

Selection of keywords is the most important part of your SEM campaign. The keywords can make it or break it so it is very important that they are well researched; taking into account relevance, competitors and search volume. My Robot Monkey uses the latest tools as well as our own experience and sensibility to ensure the best keywords are selected for your account.

My Robot Monkey unbeatable customer service

At My Robot Monkey we pride ourselves on providing world-class customer service and support. You have the option to have regular face-to-face or Skype meetings to hear updates, make changes and discuss strategy. We are also available on phone and email for instant support. To us every client is a VIP you will be happily surprised at the care and effort we put into helping your business be successful.

Trends and future opportunities

Over several months of SEM, trends emerge in your account within the keywords, click through rates, conversions and search terms. We pay close attention to these trends and adjust accordingly. We will move into new gaps and maximize the growing predictability of a stable account to really supercharge the performance of your ads. In this way your SEM is constantly evolving and improving and the results will show in your business reach.

why PPC works

3 benefits of
ppc advertising

measurable

PPC ads allow marketers a
way to measure exactly
what is working and what
isn’t. It’s data driven!

how will
your brand
benefit?

ppc drives conversions
and results, instantly!

highly targeted

highly targeted PPC ads
allow you to reach your
demographic at the exact
time they’re searching for
your product or service.

how will
your brand
benefit?

measurable

PPC ads allow marketers a
way to measure exactly
what is working and what
isn’t. It’s data driven!

highly targeted

highly targeted PPC ads
allow you to reach your
demographic at the exact
time they’re searching for
your product or service.

ppc drives conversions
and results, instantly!

the side of ppc
you didn’t know…

GETTING CLICKS ON PPC
ADS IS HALF THE BATTLE.
IT’S THE LANDING PAGE
THAT THEY ARRIVE AT
THAT HIGHLY
INFLUENCES
CONVERSION

AD FREQUENCY IS
DETERMINED BY
QUALITY SCORES WHICH
ARE CALCULATED
BASED ON:
AD RELEVANCY
KEYWORDS
LANDING PAGES

APPLYING MATCHING
OPTIONS TO KEYWORDS
CONTROLS WHICH
SEARCHES TRIGGER
YOUR AD TO APPEAR.
MATCH TYPES INCLUDE:
BROAD MATCH PHRASE
MATCH EXACT MATCH
NEGATIVE MATCH

ALL KEYWORDS ARE NOT
CREATED EQUAL.
SELECTING KEYWORDS
FOR PPC CAMPAIGNS
REQUIRE AN
UNDERSTANDING OF
WHAT KEYWORD DIRECT
RESOURCES WHERE
RESULTS ARE PROVEN