why PPC works

3 benefits of
ppc advertising

measurable

PPC ads allow marketers a
way to measure exactly
what is working and what
isn’t. It’s data driven!

how will
your brand
benefit?

ppc drives conversions
and results, instantly!

highly targeted

highly targeted PPC ads
allow you to reach your
demographic at the exact
time they’re searching for
your product or service.

how will
your brand
benefit?

measurable

PPC ads allow marketers a
way to measure exactly
what is working and what
isn’t. It’s data driven!

highly targeted

highly targeted PPC ads
allow you to reach your
demographic at the exact
time they’re searching for
your product or service.

ppc drives conversions
and results, instantly!

the side of ppc
you didn’t know…

GETTING CLICKS ON PPC
ADS IS HALF THE BATTLE.
IT’S THE LANDING PAGE
THAT THEY ARRIVE AT
THAT HIGHLY
INFLUENCES
CONVERSION

AD FREQUENCY IS
DETERMINED BY
QUALITY SCORES WHICH
ARE CALCULATED
BASED ON:
AD RELEVANCY
KEYWORDS
LANDING PAGES

APPLYING MATCHING
OPTIONS TO KEYWORDS
CONTROLS WHICH
SEARCHES TRIGGER
YOUR AD TO APPEAR.
MATCH TYPES INCLUDE:
BROAD MATCH PHRASE
MATCH EXACT MATCH
NEGATIVE MATCH

ALL KEYWORDS ARE NOT
CREATED EQUAL.
SELECTING KEYWORDS
FOR PPC CAMPAIGNS
REQUIRE AN
UNDERSTANDING OF
WHAT KEYWORD DIRECT
RESOURCES WHERE
RESULTS ARE PROVEN