I’ve been asked several times over the last month from new and existing clients;
What marketing channels would work for us?
I honestly feel now more than ever, it is a challenging time to determine what marketing activity will give you the best result and how and why you split your budget into what areas! However there are strategies to help you decide what to spend and where to spend it, more importantly what channels drive your results.
If we’re talking about eCommerce, dive deep into your data, review your traffic channels v’s conversions and add a cost towards each of your traffic channels to determine what channel is giving you the best ROI. Expand into channels that you haven’t tested. Review, analyse and adjust your budgets and marketing accordingly to fine tune and optimise your results, if you do this constantly over a short period of time your results will rapidly improve.
Now, a must do is to create a dashboard so you can track your results! The most important ingredient is ‘make sure’ your website ticks all the boxes or you will not increase your conversions. A quality website with an excellent user experience, a simple and clean layout with a brand purpose in mind, give your products integrity via quality photos and imagery, this will out-perform any budget that you throw at your marketing. So put both strategies together and you will see instant results!
We have helped many of our eCommerce and retail clients drive high growth, give us a call anytime to discuss your growth plans.
Here’s a snap shot, of one of our new clients last year (May – November 2021), you’ll see by the graph below solid gains in both revenue and conversion rates. The growth is due to a strong client partnership and strategic plan focusing on website improvements, and targeted digital marketing.