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It’s time to go mobile

With a quarter of global web searches carried out on mobile devices, having a mobile friendly website is no longer a choice – not doing so is business suicide. Studies show that within 3 years the number of people accessing the Internet via their mobiles will overtake those accessing it via PC.

The reality is, if your website isn’t optimised for mobile you’re losing sales and brand respect.

Levels of Mobile Friendliness:

  1. Completely incompatible: sites that are entirely Flash-based cannot be accessed from a mobile device.
  1. Pinch-&-zoom: these sites work on touch-based devices but users have to “pinch-&-zoom”. When the site comes up nothing can be seen without zooming in. This takes a lot more effort and customers easily lose track of where they are on the site.
  1. Mobile friendly: the page layouts are device appropriate, fonts can be read without zooming in and it’s easy to navigate around the site.

Check-up: Pick up your mobile, and go to your site. Ask yourself the following questions:

  1. Is the content easy to read without zooming in?
  2. Is it easy to navigate around the site?
  3. Are you able to identify and activate the call to action?
  4. Would you want to spend time on the website (if it wasn’t yours)?
  5. Do you think it provides a good user experience?

If you mainly answered “no”, then contact us today to find out how we can help you get your site mobile-friendly.

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Online is changing the way we shop

Online stores are changing the way we shop; increasingly people are opting to research and buy the things they want and need online instead of in traditional storefronts. This is resulting in an array of changes, numerous new retailers are opting for online only, and some businesses are creating a mixture where online store and retail outlets work together incorporating practices such as returns and size changing. You can guarantee the number of retailers without an online presence is dropping drastically and some storefronts are disappearing altogether as peoples buying habits change.

The statistics are staggering:

  • More than 80% of people on the Internet have made an online purchase, 50% purchase online regularly.
  • Ecommerce sales have grown by more than 19% a year since 2011, and will be nearing $1.4 trillion by the end of 2015.
  • 81% of consumers go online to research before heading out to make a purchase; this is up 20% on last year.
  • 70% of people search online to find services and information i.e. builders, cleaners, informative websites.

The overwhelming trend is one of movement away from traditional shopping and towards online, on the go, socially informed shopping from a range of different devices.

For further information to assist in improving or creating your online platform, contact My Robot Monkey.

www.myrobotmonkey.com.au

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How does your customer think about your brand?

Your customers’ first impression of your business will be determined through your brand; whether it be your business name, your colour palette, logo, website, advertising, social media or any element your customers may have seen or heard.

It is extremely valuable to align and communicate your business values and offering clearly, and to be consistent with all your customer touch points, as this may determine whether you gain or lose that customer from the outset.

In our world today consumers are overwhelmed with choice. Your potential customers are considering which company to engage with or make a purchase. By taking away all the road blocks, clearly communicating your message and being consistent through all forms of your customer touch points, you’re half way there in gaining that sale or engaging a new customer.

At My Robot Monkey we can help you understand how to clearly communicate your valuable message in a busy market!

www.myrobotmonkey.com.au

www.facebook.com/myrobotmonkey

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eCommerce in the 21st century! A quality digital presence is essential.

In the 21st century, if you don’t have a quality digital presence, you’re not in the game! The world has moved on, your website, logo and design work has to be of a high standard and is your number one priority from a marketing stand point. A great digital presence is extremely important as in most cases the customers first point of call is your website and what they see and experience there will make all the difference.

The great thing about eCommerce is you can analyse everything; customer behaviour, viewed pages, drop off rates and more, in order to understand what is and isn’t working for you. You can then adjust live on the run 24/7 to improve your out come.

 

 

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