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Google_Mobile_Ranking

Google recently announced that page speed will be a ranking sign for mobile search in July 2018. The advantages of smart phones are discovered every day and this is leading to a huge increase in mobile website traffic. For effective connection to the millions online around the world an efficient mobile SEO strategy is needed. Mobile SEO is important because it enables your target audience to be reached at the right time and in the right place.

Page speed is extremely significant for user experience. Pages that take a long time to load are likely to have higher bounce rates. Slow-loading pages can also impact your conversion rates because users won’t wait for pages to load. If you provide users with high-quality content and they can discover what they are looking for swiftly via their mobile you are ticking a lot of boxes. Website content and features must be able to meet the user’s expectations across all devices and platforms.

Here are some things that you can do to improve your mobile user experience:

Adjust images and web pages to provide the correct content experience on every platform.

Make certain your pages load within one to two seconds.

Clean and re-organise your website, get rid of unnecessary code, JavaScript, plugins and old content. Check video content and social media live feeds as this can impact speed. Ensure all images are small. This will lighten the load on bandwidth when loading your website.

Applying all these factors will help improve your user experience, boost conversions and keep users on your website longer. Google will rank your page higher for the good mobile speed and UX and ideally this will drive more organic traffic to your website. The digital world changes rapidly, My Robot Monkey keeps their finger on the pulse for you and are ready to help you upgrade your system and keep up with the changing digital landscape.

The launch of the mobile indexing update means it is increasingly important that your website is optimised for mobile. Contact the My Robot Monkey team to find out about our mobile site audits, creation and improvement options. www.myrobotmonkey.com.au

1. Understand your customer.

Getting to know your customers is the most important stage of the marketing process. The more accurate your information and knowledge, the more effective you will be at promoting your brand, product or service. Use all the information at your disposal to understand customer’s behavior, demographics, and needs. This information should steer your major business decisions and allow you to create an effective marketing plan. 

2. Create your marketing plan.

Develop your strategy in the form of a written marketing plan, as this will ensure all members of your business understand the company direction. The plan is a comprehensive and well-researched document, which covers all essential aspects of taking your products/ services to the customer. When developing the plan, ask yourself the following questions.

  • Where are we now?
  • Where do we want to be?
  • What opportunities exist in the environment?
  • What media channels can I promote within and achieve a strong ROI (return on investment).
  • Make sure you constantly analyse your results and adjust your marketing strategy and plan accordingly.

3. Design your product and service around your customer.

Once you have a marketing plan in place, you need to make sure your product or service is tailored to your customer – from the packaging, the way it is promoted, to the way you display it. Businesses often fall into the trap of making the product they want to sell, rather than designing and presenting things in the way the customer wants.

For more information on Marketing, Website Design, Graphic Design, Social Media Marketing or PPC / Google AdWords contact us today!

Social media has become a major part of modern day living, it is how we connect, share photos and plan events with friends and family, how we advertise our skills for work and how we express the things that are important to us. It has also become a way to share, promote and sell products and services. The latest figures show 81% of consumers go online to research before heading out to make a purchase, this is up 20% on last year and is expected to continue to rise. Social media accounts for a lot of this research; peers reviews and recommendations online have a big impact on a final purchase.

So we can see why a great digital and social media presence is so important for most types of business. In most cases the customers first exposure to you will be online; through your Website, Facebook or LinkedIn page or perhaps your Twitter, YouTube, Instagram or Pinterest and what they see and experience there will make all the difference.

Social media can help your business…

  • Generate leads and improve sales
  • Increase exposure of your brand
  • Improve search engine rankings
  • Increase traffic to your website through shared links
  • Build customer loyalty
  • Increase conversion rates
  • Carry out simple market research and better understand customer wants and needs
  • Lower marketing costs and strong return on investment

Although there are exceptions, not all types of social media are directly suitable for all types of businesses and if you are a smaller company or just starting out you run the risk of being overwhelmed by trying to keep up with all your different media. It is worth noting that if you do plan to plug in to as many social media outlets as possible there are many great software programs that help automate your social media updates, just be aware that you may run the risk of regurgitating the same information all over your outlets which will be tiresome to any potential customers who may have joined you in more than one site.

Service based businesses and B2B commodities are better off focusing on Facebook business page, Twitter, Linked in and Google+. B2C products and more luxury services such as beauty therapies, fashion services, clothing, cosmetics and accessories are more suited to creative, image based social media marketing through Facebook retail pages, Pinterest and Instagram.

So go ahead, dive in and get started, you’ll learn as you go. Social media is a great tool for the modern day business person and can really help with building a brand that consumers can connect to.

Contact My Robot Monkey for your Marketing | Creative | Digital needs! www.myrobotmonkey.com.au