Online stores are changing the way we shop; increasingly people are opting to research and buy the things they want and need online instead of in traditional storefronts. This is resulting in an array of changes, numerous new retailers are opting for online only, and some businesses are creating a mixture where online store and retail outlets work together incorporating practices such as returns and size changing. You can guarantee the number of retailers without an online presence is dropping drastically and some storefronts are disappearing altogether as peoples buying habits change.
The statistics are staggering:
- More than 80% of people on the Internet have made an online purchase, 50% purchase online regularly.
- Ecommerce sales have grown by more than 19% a year since 2011, and will be nearing $1.4 trillion by the end of 2015.
- 81% of consumers go online to research before heading out to make a purchase; this is up 20% on last year.
- 70% of people search online to find services and information i.e. builders, cleaners, informative websites.
The overwhelming trend is one of movement away from traditional shopping and towards online, on the go, socially informed shopping from a range of different devices.
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