Firstly what is content marketing?

In its most simplified form content marketing is the writing and/or sharing of relevant pieces of information that you think will be of value and/or interest to your target market (this may be writing, videos, blogs, graphics or anything else that you may use to creatively attract customers).

…Much like this blog post you are reading right now…

When creating your content marketing you want to keep these key questions in mind:

  • Will this topic appeal to my target audience? Ensure that your content is covering information that will be important, interesting and significant to your particular customer.
  • Is it relevant to my purpose? Your content must be relevant and helpful to your business or you are wasting your time.
  • Does your content link in well with search engines? It is important to use relevant, high traffic tags and specific wording so that your work will be picked up well by search engines. You want to drive as much traffic to your site as possible.

The main take home message on content marketing is to create or share something that is of real interest and value to your consumer. People are bombarded all day everyday by masses of different types of marketing telling them what they need and want. Content marketing allows the consumer to take a breath and encourages them to come to you without feeling harassed.

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