Google begins to roll out mobile first indexing. Update your mobile site or risk getting left behind!

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Google_Mobile_Ranking

Google recently announced that page speed will be a ranking sign for mobile search in July 2018. The advantages of smart phones are discovered every day and this is leading to a huge increase in mobile website traffic. For effective connection to the millions online around the world an efficient mobile SEO strategy is needed. Mobile SEO is important because it enables your target audience to be reached at the right time and in the right place.

Page speed is extremely significant for user experience. Pages that take a long time to load are likely to have higher bounce rates. Slow-loading pages can also impact your conversion rates because users won’t wait for pages to load. If you provide users with high-quality content and they can discover what they are looking for swiftly via their mobile you are ticking a lot of boxes. Website content and features must be able to meet the user’s expectations across all devices and platforms.

Here are some things that you can do to improve your mobile user experience:

Adjust images and web pages to provide the correct content experience on every platform.

Make certain your pages load within one to two seconds.

Clean and re-organise your website, get rid of unnecessary code, JavaScript, plugins and old content. Check video content and social media live feeds as this can impact speed. Ensure all images are small. This will lighten the load on bandwidth when loading your website.

Applying all these factors will help improve your user experience, boost conversions and keep users on your website longer. Google will rank your page higher for the good mobile speed and UX and ideally this will drive more organic traffic to your website. The digital world changes rapidly, My Robot Monkey keeps their finger on the pulse for you and are ready to help you upgrade your system and keep up with the changing digital landscape.

The launch of the mobile indexing update means it is increasingly important that your website is optimised for mobile. Contact the My Robot Monkey team to find out about our mobile site audits, creation and improvement options. www.myrobotmonkey.com.au

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