What marketing channels drive results

How to increase your turnover?

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I’ve been asked several times over the last month from new and existing clients;

How do we increase our turnover?
Where do we put our marketing dollars?
What marketing channels would work for us?

I honestly feel now more than ever, it is a challenging time to determine what marketing activity will give you the best result and how and why you split your budget into what areas! However there are strategies to help you decide what to spend and where to spend it, more importantly what channels drive your results.

If we’re talking about eCommerce, dive deep into your data, review your traffic channels v’s conversions and add a cost towards each of your traffic channels to determine what channel is giving you the best ROI. Expand into channels that you haven’t tested. Review, analyse and adjust your budgets and marketing accordingly to fine tune and optimise your results, if you do this constantly over a short period of time your results will rapidly improve.

Now, a must do is to create a dashboard so you can track your results! The most important ingredient is ‘make sure’ your website ticks all the boxes or you will not increase your conversions. A quality website with an excellent user experience, a simple and clean layout with a brand purpose in mind, give your products integrity via quality photos and imagery, this will out-perform any budget that you throw at your marketing. So put both strategies together and you will see instant results!

We have helped many of our eCommerce and retail clients drive high growth, give us a call anytime to discuss your growth plans.

Here’s a snap shot, of one of our new clients last year (May – November 2021), you’ll see by the graph below solid gains in both revenue and conversion rates. The growth is due to a strong client partnership and strategic plan focusing on website improvements, and targeted digital marketing.

Contact us anytime to discuss your marketing needs.
Gavin Flannery
0488 977 878
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what is seo

What is SEO?

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SEO stands for Search Engine Optimisation.

Search Engine refers to the internet programs that we use to search the internet such as Google or Bing.

The term SEO / Search Engine Optimisation is used to mean the process of optimising your website and online presence in a way that the search engine programs are able to understand. The Search Engines will then find and rank your website when people search for something related to what your website offers.

What-is-SEO

The goal of SEO work is to improve your position on the results pages of search engines such as google. Once someone searches for a term which your website ranks for then you will show up as one of the results that the search engine shows to the person searching. This is great, the search engine understands that your website is relevant to what the person has searched for. However, your website result might show up on page 8,093 of the search engine results! And we all know that no one really looks past the first page of results when they search for something. So even though your website is showing up in the results for the relevant term, chances are, no one will ever see it! This is where the work really begins, by improving your SEO you can move up through the results to show up in the first 10 pages of the search results for your chosen keyword / search term and you will start to see your organic website traffic increasing. From there you can keep improving and make it on to page one of the search results for keywords that are relevant to what you are offering. When you do achieve a good position in the results pages of the search engines it can make an immense difference to the amount of people who see and visit your website. This can absolutely make or break a business. Achieving good search results positions for your most relevant keywords means you can massively increase your organic website traffic which in turn can reduce the costs on other marketing required to draw people to your website. Good SEO leads to higher volumes of relevant, organic ‘free’ website traffic and can make all the difference to your businesses revenue, brand recognition and overall success.

 

After all, it doesn’t matter how amazing what you are offering is, if no one sees it, you don’t even exist.

 

Things to think about when hiring an SEO agency or specialist

SEO work is time consuming and can be complex, there are many many different aspects and potential techniques that SEO technicians may use, some of which are contested between different SEO specialists. An important thing to watch out for is what is known as ‘Black Hat SEO’ This is the name given to any SEO technique that is deemed as unsafe, sneaky or unethical. The exact reasons and list of techniques that may be labelled as black hat can change depending on who you ask and can even change over time when a technique that was once useful is blacklisted by the search engines. Essentially undertaking Black Hat SEO is a ticking time bomb that can hurt your website, or even get it banned from search engines at any point in time so it is important to make sure your specialist is not using any dodgy tactics. If the SEO is a lot cheaper than other quotes or shows a large amount of results within the first couple of weeks or does not explicitly state that it is white hat only, these are warning signs that they are potentially using dangerous techniques. As with all good things in life there are no shortcuts. It is important to find a specialist that you trust and who will take the time to explain what has been done, what any potential implications could be and what they hope to achieve from it. Have patience, quality SEO work can take 3-6 months to begin to show results but you should start to see your organic traffic increasing eventually and your search results positions getting closer and closer to that coveted first page.

If you want your website to be found and then if you want to stay found you need to work on your SEO.

Check out our SEO services here.

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Google_Mobile_Ranking

Google begins to roll out mobile first indexing. Update your mobile site or risk getting left behind!

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Google recently announced that page speed will be a ranking sign for mobile search in July 2018. The advantages of smart phones are discovered every day and this is leading to a huge increase in mobile website traffic. For effective connection to the millions online around the world an efficient mobile SEO strategy is needed. Mobile SEO is important because it enables your target audience to be reached at the right time and in the right place.

Page speed is extremely significant for user experience. Pages that take a long time to load are likely to have higher bounce rates. Slow-loading pages can also impact your conversion rates because users won’t wait for pages to load. If you provide users with high-quality content and they can discover what they are looking for swiftly via their mobile you are ticking a lot of boxes. Website content and features must be able to meet the user’s expectations across all devices and platforms.

Here are some things that you can do to improve your mobile user experience:

Adjust images and web pages to provide the correct content experience on every platform.

Make certain your pages load within one to two seconds.

Clean and re-organise your website, get rid of unnecessary code, JavaScript, plugins and old content. Check video content and social media live feeds as this can impact speed. Ensure all images are small. This will lighten the load on bandwidth when loading your website.

Applying all these factors will help improve your user experience, boost conversions and keep users on your website longer. Google will rank your page higher for the good mobile speed and UX and ideally this will drive more organic traffic to your website. The digital world changes rapidly, My Robot Monkey keeps their finger on the pulse for you and are ready to help you upgrade your system and keep up with the changing digital landscape.

The launch of the mobile indexing update means it is increasingly important that your website is optimised for mobile. Contact the My Robot Monkey team to find out about our mobile site audits, creation and improvement options. www.myrobotmonkey.com.au

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Marketing Blog

Did you know 80% of your ‘success’ likely comes from 20% of your efforts?

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Pareto’s principle is the idea that “for many events, roughly 80% of the effects come from 20% of the causes”.

Originally Pareto had observed that 80% of the land in Italy was owned by just 20% of the population. He then noticed that 20% of the pea-pods in his garden contained 80% of the peas.

In Marketing the principle is applied to illustrate that it is often just 20% of the activities you carry out that result in 80% of your income.

You can apply this to your particular business / marketing circumstances in the way that most suits you, some examples are below:

  • Maybe 20% of your “best” clients produce 80% of your income.
  • Perhaps 20% of your “difficult” clients produce 80% of your time consuming challenges.
  • 20% of your top selling products are resulting in 80% of your sales.
  • 80% of your leads come from 20% of your marketing efforts.

Take something that you would like to improve about your business or a particular issue you are having and see if you can apply Pareto’s principle to help you see where changes can be made. For example which are your top products producing the majority of your sales? Are these the same products that you are focussing your marketing efforts on in order to bring in even more sales? Who are your top clients or customers, perhaps it might be worthwhile celebrating the partnership with a small gift of thanks to them in order to foster the relationship.

How can you use Pareto’s 80/20 principle maximise the efforts in your business?

Contact My Robot Monkey Today – Full Service Marketing and Digital Agency www.myrobotmonkey.com.au

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Are you building your Retail Marketing Strategy from the ground up?

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Many businesses continue to run with existing marketing strategies that they have had in play for many years. However, retail marketing has changed dramatically in a short period of time. Gone are the days of allocating 90% of your budget to above the line media and the remaining splashed around in PR and Digital, now a more fluid and dynamic approach is needed.

I believe, when building your marketing strategy, you need to ask yourself the following:

  • How successful were your promotions/events over the last few years?
  • What did or didn’t work for your business and why?
  • Are your campaigns positioned to give you the greatest results? Look at the timing of your events and competitors events. Bring into the mix promotional opportunities like Christmas, Mother’s Day, Easter and public holidays.
  • Are you making the most of new product? Review your seasonal product mix; new products and categories are important strategies that require focus. You will want to highlight new releases – Use some of your tight marketing budget to draw attention to these areas.
  • Review your budget and return on investment – What have you been spending funds on? What delivered the best result? You may need to adjust and spend more or less in certain areas (Example: Reducing a 16-page brochure to 12 pages and passing those savings onto an online sales driving campaign).

Answering the above questions will certainly help you gain a positive viewpoint on how you should build your marketing strategy for the next financial year.

Here are a few tips, which may help the process:

  • Break down your annual marketing planner per week, and align your budget accordingly. Track your budget on a weekly basis; adjust accordingly if you’re not achieving business sales targets.
  • When compiling your strategy, determine your expenditure breakdown per event and promotion. What media will work best for each event or promotion? Make sure your content suits your media!
  • Allocate and breakdown the percentage of your total budget wisely; your mix should include allocation of monies towards a variety of campaigns with goals in mind. Goals may include: Driving sales, increasing your brand name in the market, building online sales, acquiring new customers, visual merchandising, loyalty programs and social media. For the best results filter these into the most suitable and relevant media type.
  • Don’t be afraid to try new things. However, always report, analyse and adjust accordingly.

For further information please contact My Robot Monkey, Marketing and Digital Agency.

www.myrobotmonkey.com.au

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3 ESSENTIAL MARKETING TIPS

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1. Understand your customer.

Getting to know your customers is the most important stage of the marketing process. The more accurate your information and knowledge, the more effective you will be at promoting your brand, product or service. Use all the information at your disposal to understand customer’s behavior, demographics, and needs. This information should steer your major business decisions and allow you to create an effective marketing plan. 

2. Create your marketing plan.

Develop your strategy in the form of a written marketing plan, as this will ensure all members of your business understand the company direction. The plan is a comprehensive and well-researched document, which covers all essential aspects of taking your products/ services to the customer. When developing the plan, ask yourself the following questions.

  • Where are we now?
  • Where do we want to be?
  • What opportunities exist in the environment?
  • What media channels can I promote within and achieve a strong ROI (return on investment).
  • Make sure you constantly analyse your results and adjust your marketing strategy and plan accordingly.

3. Design your product and service around your customer.

Once you have a marketing plan in place, you need to make sure your product or service is tailored to your customer – from the packaging, the way it is promoted, to the way you display it. Businesses often fall into the trap of making the product they want to sell, rather than designing and presenting things in the way the customer wants.

For more information on Marketing, Website Design, Graphic Design, Social Media Marketing or PPC / Google AdWords contact us today!

Marketing & Digital

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