Google is a must for eCommerce

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Google is a must for eCommerce

Nearly everyone in the world knows about the search engine, Google. However, not everyone knows just how effective Google can be as a marketing tool, especially for eCommerce businesses.

To set up an eCommerce business for the best success possible, we highly recommend using 5 Google platforms; Google Ads, Google Business Profile, Google Merchant Centre, Google Analytics and Google Search Console. A business can use each platform individually but Google also allows you to link them together, which when used correctly, can maximise your marketing campaign success.

Google Ads
Firstly, one of the main benefits of using Google Ads is the huge reach it has. If someone is Googling a question and your ad comes up as the solution, a user is far more likely to choose you over your competitor. Secondly, because you can create ads that appear across all Google platforms, this will help direct a service or product towards your target demographic as Google’s AI knows which users are most likely to purchase. Google Ads are also aimed toward an audience that is in the market to buy and wants to see advertisements, unlike other platforms such as social media. Thirdly, when it comes to sticking to a budget, you can set daily limits, meaning you will never overspend. Lastly, the layout of Google Ads is also simple and easy to understand, making it user-friendly.

Google Business Profile
There are plenty of benefits to having a Google Business Profile. You can personalise and update your information, photos, posts and more at any time. It is also handy to have because Google can direct customers to your shopfront (if you have one) if they are in the area, you don’t even have to have a website. Having a Google Business Profile is also a fantastic way to find out how your customers are finding you and where they are coming from.

Google Merchant Centre
Google Merchant Centre is fantastic in that that they can present a single specific item from your store to customers who they think will be interested in purchasing it. Not only can this help you increase your brand awareness, but it also offers customers a quick and positive shopping experience. You can edit them in real-time as well which means customers will always have up-to-date information.

Google Analytics
Google Analytics is easy to use, but has many layers, the deeper you choose to go. It is one of, if not the best analytics tool out there. The benefits of this tools are endless. It helps you understand user behaviour, identifies your target market, tracks how your business is performing online, improves the overall functionality of your website and improves your SEO and content marketing, helps you achieve realistic goal conversions, gets you ahead of the competition and more.

Google Search Console
In order to stay ahead of the game as well as stay industry relevant, Google Search Console is a must-use tool. As a marketer, Google Search Console will help you see how your marketing is progressing, ensure your website is mobile-friendly (very important) and will ensure you are collecting relative data. If you are also using Google Analytics, the two tools can be seamlessly integrated which means you will be able to see your Search Console data in your Google Analytics Report.

At My Robot Monkey, we specialise in all things eCommerce! If you have any questions or would like to connect, please reach out to us at www.myrobotmonkey.com.au/contact

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What marketing channels drive results

How to increase your turnover?

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I’ve been asked several times over the last month from new and existing clients;

How do we increase our turnover?
Where do we put our marketing dollars?
What marketing channels would work for us?

I honestly feel now more than ever, it is a challenging time to determine what marketing activity will give you the best result and how and why you split your budget into what areas! However there are strategies to help you decide what to spend and where to spend it, more importantly what channels drive your results.

If we’re talking about eCommerce, dive deep into your data, review your traffic channels v’s conversions and add a cost towards each of your traffic channels to determine what channel is giving you the best ROI. Expand into channels that you haven’t tested. Review, analyse and adjust your budgets and marketing accordingly to fine tune and optimise your results, if you do this constantly over a short period of time your results will rapidly improve.

Now, a must do is to create a dashboard so you can track your results! The most important ingredient is ‘make sure’ your website ticks all the boxes or you will not increase your conversions. A quality website with an excellent user experience, a simple and clean layout with a brand purpose in mind, give your products integrity via quality photos and imagery, this will out-perform any budget that you throw at your marketing. So put both strategies together and you will see instant results!

We have helped many of our eCommerce and retail clients drive high growth, give us a call anytime to discuss your growth plans.

Here’s a snap shot, of one of our new clients last year (May – November 2021), you’ll see by the graph below solid gains in both revenue and conversion rates. The growth is due to a strong client partnership and strategic plan focusing on website improvements, and targeted digital marketing.

Contact us anytime to discuss your marketing needs.
Gavin Flannery
0488 977 878
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Google_Mobile_Ranking

Google begins to roll out mobile first indexing. Update your mobile site or risk getting left behind!

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Google recently announced that page speed will be a ranking sign for mobile search in July 2018. The advantages of smart phones are discovered every day and this is leading to a huge increase in mobile website traffic. For effective connection to the millions online around the world an efficient mobile SEO strategy is needed. Mobile SEO is important because it enables your target audience to be reached at the right time and in the right place.

Page speed is extremely significant for user experience. Pages that take a long time to load are likely to have higher bounce rates. Slow-loading pages can also impact your conversion rates because users won’t wait for pages to load. If you provide users with high-quality content and they can discover what they are looking for swiftly via their mobile you are ticking a lot of boxes. Website content and features must be able to meet the user’s expectations across all devices and platforms.

Here are some things that you can do to improve your mobile user experience:

Adjust images and web pages to provide the correct content experience on every platform.

Make certain your pages load within one to two seconds.

Clean and re-organise your website, get rid of unnecessary code, JavaScript, plugins and old content. Check video content and social media live feeds as this can impact speed. Ensure all images are small. This will lighten the load on bandwidth when loading your website.

Applying all these factors will help improve your user experience, boost conversions and keep users on your website longer. Google will rank your page higher for the good mobile speed and UX and ideally this will drive more organic traffic to your website. The digital world changes rapidly, My Robot Monkey keeps their finger on the pulse for you and are ready to help you upgrade your system and keep up with the changing digital landscape.

The launch of the mobile indexing update means it is increasingly important that your website is optimised for mobile. Contact the My Robot Monkey team to find out about our mobile site audits, creation and improvement options. www.myrobotmonkey.com.au

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Marketing Blog

Did you know 80% of your ‘success’ likely comes from 20% of your efforts?

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Pareto’s principle is the idea that “for many events, roughly 80% of the effects come from 20% of the causes”.

Originally Pareto had observed that 80% of the land in Italy was owned by just 20% of the population. He then noticed that 20% of the pea-pods in his garden contained 80% of the peas.

In Marketing the principle is applied to illustrate that it is often just 20% of the activities you carry out that result in 80% of your income.

You can apply this to your particular business / marketing circumstances in the way that most suits you, some examples are below:

  • Maybe 20% of your “best” clients produce 80% of your income.
  • Perhaps 20% of your “difficult” clients produce 80% of your time consuming challenges.
  • 20% of your top selling products are resulting in 80% of your sales.
  • 80% of your leads come from 20% of your marketing efforts.

Take something that you would like to improve about your business or a particular issue you are having and see if you can apply Pareto’s principle to help you see where changes can be made. For example which are your top products producing the majority of your sales? Are these the same products that you are focussing your marketing efforts on in order to bring in even more sales? Who are your top clients or customers, perhaps it might be worthwhile celebrating the partnership with a small gift of thanks to them in order to foster the relationship.

How can you use Pareto’s 80/20 principle maximise the efforts in your business?

Contact My Robot Monkey Today – Full Service Marketing and Digital Agency www.myrobotmonkey.com.au

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Why is social media important for your business?

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Social media has become a major part of modern day living, it is how we connect, share photos and plan events with friends and family, how we advertise our skills for work and how we express the things that are important to us. It has also become a way to share, promote and sell products and services. The latest figures show 81% of consumers go online to research before heading out to make a purchase, this is up 20% on last year and is expected to continue to rise. Social media accounts for a lot of this research; peers reviews and recommendations online have a big impact on a final purchase.

So we can see why a great digital and social media presence is so important for most types of business. In most cases the customers first exposure to you will be online; through your Website, Facebook or LinkedIn page or perhaps your Twitter, YouTube, Instagram or Pinterest and what they see and experience there will make all the difference.

Social media can help your business…

  • Generate leads and improve sales
  • Increase exposure of your brand
  • Improve search engine rankings
  • Increase traffic to your website through shared links
  • Build customer loyalty
  • Increase conversion rates
  • Carry out simple market research and better understand customer wants and needs
  • Lower marketing costs and strong return on investment

Although there are exceptions, not all types of social media are directly suitable for all types of businesses and if you are a smaller company or just starting out you run the risk of being overwhelmed by trying to keep up with all your different media. It is worth noting that if you do plan to plug in to as many social media outlets as possible there are many great software programs that help automate your social media updates, just be aware that you may run the risk of regurgitating the same information all over your outlets which will be tiresome to any potential customers who may have joined you in more than one site.

Service based businesses and B2B commodities are better off focusing on Facebook business page, Twitter, Linked in and Google+. B2C products and more luxury services such as beauty therapies, fashion services, clothing, cosmetics and accessories are more suited to creative, image based social media marketing through Facebook retail pages, Pinterest and Instagram.

So go ahead, dive in and get started, you’ll learn as you go. Social media is a great tool for the modern day business person and can really help with building a brand that consumers can connect to.

Contact My Robot Monkey for your Marketing | Creative | Digital needs! www.myrobotmonkey.com.au

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It’s time to go mobile

With a quarter of global web searches carried out on mobile devices, having a mobile friendly website is no longer a choice – not doing so is business suicide. Studies show that within 3 years the number of people accessing the Internet via their mobiles will overtake those accessing it via PC.

The reality is, if your website isn’t optimised for mobile you’re losing sales and brand respect.

Levels of Mobile Friendliness:

  1. Completely incompatible: sites that are entirely Flash-based cannot be accessed from a mobile device.
  1. Pinch-&-zoom: these sites work on touch-based devices but users have to “pinch-&-zoom”. When the site comes up nothing can be seen without zooming in. This takes a lot more effort and customers easily lose track of where they are on the site.
  1. Mobile friendly: the page layouts are device appropriate, fonts can be read without zooming in and it’s easy to navigate around the site.

Check-up: Pick up your mobile, and go to your site. Ask yourself the following questions:

  1. Is the content easy to read without zooming in?
  2. Is it easy to navigate around the site?
  3. Are you able to identify and activate the call to action?
  4. Would you want to spend time on the website (if it wasn’t yours)?
  5. Do you think it provides a good user experience?

If you mainly answered “no”, then contact us today to find out how we can help you get your site mobile-friendly.

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eCommerce trends for 2015

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We posted a blog earlier on “Online stores are changing the way we shop”. To follow on from that, we now explore how trends are changing within the online space. In our previous blog we explained how online shopping and online pre buy research are increasing significantly, leaving some traditional bricks and mortar retailers in the dust. Now we discover the biggest trends to be aware of for optimising your eCommerce business in 2015. Overwhelmingly customers are shopping on the go from mobile phones and are using social media to inform and facilitate these purchases.

  • 1/3 of online purchases are now made from a mobile device.
  • Social media has become a big player in the eCommerce sphere with an overwhelming growth in conversions from social media of 202% in 2014 alone!
  • 24/7 shopping: In traditional retail the store is closed for around 16 hours in every 24. But an online retailer is always open! Customers are responding to this, they shop at work, before they go to sleep at night and on those lazy Sunday afternoons.

So what does this mean for your eCommerce business?

It means that mobile friendly websites are no longer an option but a necessity, it also means that “mobile friendly” may not cut it, it is now time for “mobile optimised”.

If you haven’t already then 2015 is absolutely the year to embrace social media! Social media (SM) has become a serious player and SM marketing is equally, if not more important in some industries than more traditional forms of marketing. Social media platforms are becoming so much more than a place for people to gather and chat online, they are the places where decisions are made and social recommendations count for a lot.

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Online is changing the way we shop

Online stores are changing the way we shop; increasingly people are opting to research and buy the things they want and need online instead of in traditional storefronts. This is resulting in an array of changes, numerous new retailers are opting for online only, and some businesses are creating a mixture where online store and retail outlets work together incorporating practices such as returns and size changing. You can guarantee the number of retailers without an online presence is dropping drastically and some storefronts are disappearing altogether as peoples buying habits change.

The statistics are staggering:

  • More than 80% of people on the Internet have made an online purchase, 50% purchase online regularly.
  • Ecommerce sales have grown by more than 19% a year since 2011, and will be nearing $1.4 trillion by the end of 2015.
  • 81% of consumers go online to research before heading out to make a purchase; this is up 20% on last year.
  • 70% of people search online to find services and information i.e. builders, cleaners, informative websites.

The overwhelming trend is one of movement away from traditional shopping and towards online, on the go, socially informed shopping from a range of different devices.

For further information to assist in improving or creating your online platform, contact My Robot Monkey.

www.myrobotmonkey.com.au

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eCommerce in the 21st century! A quality digital presence is essential.

In the 21st century, if you don’t have a quality digital presence, you’re not in the game! The world has moved on, your website, logo and design work has to be of a high standard and is your number one priority from a marketing stand point. A great digital presence is extremely important as in most cases the customers first point of call is your website and what they see and experience there will make all the difference.

The great thing about eCommerce is you can analyse everything; customer behaviour, viewed pages, drop off rates and more, in order to understand what is and isn’t working for you. You can then adjust live on the run 24/7 to improve your out come.

 

 

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