Why does your business
need an App?
Apps are fast becoming the most effective digital marketing tool for any business because they increase conversions and retention.
How does
an App
help your
business?
ENHANCES BRAND PERSONALISATION AND BUSINESS OPERATIONAL EFFICIENCY.
MAKE IT EASIER TO SEND GENERAL AND CUSTOMER SPECIFIC NOTIFICATIONS.
UTILISES MOBILE DEVICE FEATURES (CAMERA, CONTACTS, GPS, PHONE) TO MAKE IT EASIER FOR THE CUSTOMER TO COMMUNICATE AND INTERACT WITH YOUR BUSINESS.
CAN WORK OFFLINE SO CUSTOMERS CAN INTERACT WITH YOUR BRAND DURING MOMENTS OF POOR CONNECTIVITY.
Why does your business
need an App?
As with any marketing tool, its effectiveness depends on how it suits your Brand and impacts on conversions. We develop Native, Web, Hybrid and Cross-platform Apps to provide businesses with effective means to reach their customers anywhere they go.
Native Apps
A Native App is the most effective option if you want a high-performance App that has the best user experience. However, if you want it sooner rather than later it’s not the best option. Likewise, if you are looking for the cheapest option, then you’ll need to consider one of the other types. Mostly because you’ll need to develop two versions of the App – 1 for Android and 1 for iOS.
Web Apps
A Web App is basically a user-personalised website. It is software or program that runs within a web-browser. It is developed with web-development language and does not need to be downloaded. A Web App is not able to access the device hardware or features, but users are able to interact with the content.
A Web App is an internal-based option for something like project management or performance dashboards.
Hybrid Apps
A Hybrid App is basically a Web App that is put into a Native App shell. It is developed with web-development language and the code is embedded into a Native App using a plugin. The plugin accesses the native features of platforms and is downloaded from an app store.
The Hybrid App is ideally suited to a start-up business because it the most efficient method to see if an App is suited to a business. It has limitations in performance and user experience, especially in terms of navigation.
Cross-Platform Apps
A Cross-Platform App is one App that can be used on Android and iOS devices. It is developed with a code-shareability language that is compatible to both platforms. A Cross- Platform App is better than a Hybrid App because it offers a better native app-like feel and look.
The Cross-Platform App is ideal for businesses wanting an app that performs well, has good user experience, caters for their entire target audience, and they need it sooner rather than later. It is also a less expensive financial option than a Native App, for initial development and continued maintenance.
Is it a different
development process for
each type of App?
Essentially, the App development process we undertake is the same for any type of App. It is based on sound project management practices. It is focused on meeting the needs of the business and adhering to industry standard app development practices for each type. That is why we adopt a flexible but structured approach to meet the needs of any business.
MRM Full Life-Cycle App Management.
Discovery
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Discovery
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Design
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Develop
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Develop
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Deploy
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Have a project in Mind?
Let’s Talk
We take the time to understand your business. Only then will we design and develop a custom App that suits your needs – whether it be online sale targets, business enggagement or general enquires.
PERSONALISE
YOUR BRAND
AMPLIFY YOUR
CONVERSION
FUNNEL
PERSONALISE
YOUR BRAND
AMPLIFY YOUR
CONVERSION
FUNNEL
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